Marketing professional with 16 years of experience, working with both global brands and startups that demand data-driven, strategic solutions to meet business objectives. At three of the country's top advertising agencies, I had the opportunity to test and launch new technologies, execute award-winning campaigns, and collaborate on ideas that extended beyond marketing norms. At the world's largest entertainment site, I developed marketing, product, and communications strategies that drove exceptional growth and brand awareness. Today, I’m working to make marketing work harder using Artificial Intelligence. The way we do things needs to be smarter and more efficient, and I’m getting that done.
Marketing | SALES STRATEGY
Increase revenue by driving growth & sales through successful marketing strategies using market research, growth marketing strategies, product marketing, communications, advertising, events, & public relations.
Mass marketing | viral marketing | content marketing | growth marketing | product marketing | B2B | B2C | brand marketing | online marketing | event marketing | offline marketing | community marketing | mobile marketing | guerrilla marketing | multi-cultural marketing
media | strategy | data & analytics
Led $1 Billion of media, growth marketing, and brand duties, including planning and buying at the global, domestic, and regional level and spanning digital, experiential, and traditional channels. On top of that, I worked to create relationships between brand products and emotional perceptions of customers to build loyalty and competitive separation. All efforts are driven by a solid foundation of consumer and brand-centric data using 1st and 3rd party sources.
Digital | Social | Native | Video | Mobile | Search | Display | SEO | Programmatic | Broadcast | OOH | Print | Google Analytics | comScore | New Media Measure | Nielsen Brand Effect | Simmons
creative strategy
10 years of experience working with some of the top creative directors, art directors, product managers, interactive producers and strategists in the world, helping to blend creative direction with consumer insights, media capabilities, and innovation.
Consumer Segmentation | Hyper-profiling | Content Personalization
“It’s fine to celebrate success, but it is more important to heed the lessons of failure.”
Failures I've learned from:
Set unrealistic expectations
Too much about the product, less about the consumer.
Overcommitted to strategies
Under committed to strategies
Invested too much time on perfection too early.
Chasing competition and getting caught up in replication.
Successes I've learned from:
Listening.
Surrounding myself with amazing, talented people.
Taking calculated risks.
Listening to the consumer.
Identifying unique tech partners to help achieve goals.
Measuring results.
Communicate, communicate, communicate.