Director, Marketing & Sales Development

Markets: Global

• Develop core marketing and communications strategies and goals across mobile, 150+ apps, social, and website properties catered to various audience sets and driven by consumer insights, motivations, and data.
• Marketing lead on global rebranding efforts for the newly launched Fandom.com, formulating brand architecture, positioning, and growth strategies to drive awareness and competitive separation.
  •  Results: 216% growth (190MM UVs/mo) and Quantcast Top 20 rank. 
•  Launched a ‘mobile-first’ strategy with a mobile optimized website, custom apps, and location-based messaging. Results: 4MM+ UV/mo. to our apps and 55% of traffic now comes from mobile users.
• Established a native advertising solution to counter ad blocking, leading to a better user experience.
• Partner with VP of Revenue Strategy on product launches; crafting positioning, messaging, and GTM strategy.
• Built a Contributor Network, activating thousands of communities to create and distribute content at scale.
• Develop research and tracking efforts to analyze campaign success and guide the optimization strategy.
• Lead a team of marketing associates, 3 international agencies, and sales strategy for a global sales team.