It's Time for Skype

Skype has been the leader of peer-to-peer video calling since the dot-com era, but in today's maturing digital age, people were turning to social, mobile and free platforms for everyday digital communications. To succeed in this highly competitive category, Skype needed to redefine their role in people's lives and elevate the brand beyond just occasional video calling. They needed to talk about all the ways they can bring the human element to today's modern-day communications, bringing people together through real communication. With that, came 'It's Time for Skype.'

RESULTS:

• 1.4 billion digital impressions
• 9MM custom program interactions
• 28,000 demo completions
• 1.9MM unique visitors
• 317,000 hours spent on site
• 8.8 site side activities driven
• Social: 71MM reach of campaign posts, 660K fans gained, 80% increase in average daily likes

SXSW Event

• 1.2MM Twitter Followers Reached
• 47,000 retweets for #skype #sxsw campaign
• 2,200 Skype Event Attendees
• 165 blog mentions